top of page
AL Draft 2.png

Turning a Quiet Listing of a Luxury Villa into an Aspired Stay with over 60k Accounts Reached in 90 Days

living room of a luxury vilal in Baguio

When we started working with this Airbnb luxury villa in Baguio, it had all the makings of a sought-after destination: a stunning property, a desirable location, and high-end amenities. But online? It was almost invisible.


The Challenge of the Luxury Villa

Before partnering with Abby Laine Digital, the villa’s social media faced several issues:

  • No regular posting schedule to build momentum.

  • No cohesive branding that reflected its luxury positioning.

  • Ineffective posts that failed to inspire engagement or bookings.

  • No available video content, which limited its reach and visual storytelling potential.


In a competitive market like Baguio’s vacation rental scene, these gaps meant the villa was missing out on high-intent travelers actively searching for premium stays.


Our Approach

We needed to make this villa not just seen, but desired. Using our LAINE Framework, we:

  1. Created a Strategy Deck

    • Outlined content pillars, audience targeting, and posting cadence.

  2. Focused on Reels for Reach

    • Prioritized vertical video content to take advantage of Instagram’s algorithm and push the property to new audiences.

  3. Turned Photos into Videos

    • Leveraged AI image-to-video tools to animate existing real estate photos, creating movement and ambience where no video assets existed.


The Results in just 90 days

The turnaround was dramatic:

  • From almost nothing to 60,000 accounts reached.

  • 19,000% increase in profile visits.

  • 5,000% increase in followers.

  • A noticeable increase in bookings and inquiries (as confirmed by the property manager).


Key Takeaways

This case proves that even with limited initial assets, a property can achieve major visibility and business growth through:

  • Consistent posting.

  • Cohesive branding.

  • Creative use of available tools (like AI) to overcome content gaps.


Ready to Elevate Your Brand?

Whether you’re managing a boutique Airbnb or a large-scale hospitality brand, we can help you create an online presence that fills your booking calendar.Book a consultation with me for Abby Laine Digital to start your transformation.

Comments

bottom of page