From a Low Visibility to Elevating the Presence of a Personal Brand

When a personal brand in the styling industry in Australia approached Abby Laine Digital in July 2023, she had talent, vision, and a growing client base, but very little online presence to show for it. Her brand lacked cohesion, posts were sporadic, and her visual identity was undefined.

She knew she needed a stronger, more consistent digital presence to match her offline reputation. That’s where we stepped in.

The Challenge of the Personal Brand

Before working with us, the client struggled with:

• Minimal brand presence online.

• No cohesive branding elements tying posts together.

• Irregular posting, leading to low engagement and missed opportunities.

For a personal brand, these gaps can mean the difference between being discovered by your ideal audience, or being overlooked entirely.

Our Approach

We knew that to turn her brand around, we needed to blend strategy with consistent execution. Using our signature LAINE Framework, we:

1. Planned Content Pillars

   • Developed a balanced mix of educational, lifestyle, and portfolio content that aligned with her brand story and audience needs.

2. Established Cohesive Branding

   • Created a consistent visual and tonal identity that made her content instantly recognisable.

3. Delivered High-Quality Materials

   • Produced polished visuals and videos that reflected her professionalism and creative edge.

4. Collaborated Closely

   • Maintained open communication and feedback loops, ensuring that every post resonated with her personal style and business goals.

The Results

Over the course of July 2023 to April 2025, the transformation was clear and measurable:

• Follower base doubled in just one year.

• Significant increase in engagement, with more likes, comments, and shares.

• Organic praise from her audience: commenters often noting “Nice video!” and other positive feedback.

This growth wasn’t driven by shortcuts; it was the product of a consistent, brand-aligned content strategy paired with high-quality execution.

In Her Words

“I wouldn’t have been here without you.”

Key Takeaways

This case shows the power of consistency and branding in building a personal brand. Even without paid advertising, a clear strategy and committed execution can turn a quiet online presence into a thriving, engaged audience.

If you’re ready to give your personal brand the attention it deserves, book a consultation with Abby Laine Digital and let’s create your own #digitalsuccessstory.