Relaunching an Edtech Creator’s Social Media Presence in Just 2 Months

Even the most innovative creators can get lost without a consistent presence. That was the case for one of our clients, a digital creator and professor in the Edtech industry based in Qatar. Despite having valuable content and products, his online presence had gone silent.

The Challenge

Before working with us, the creator faced several roadblocks:

• Inactivity — social channels had been dormant for months.

• Content locked in the website — blogs and resources weren’t being distributed where audiences were most active.

• Agency setbacks — a prior agency had mismanaged content using generic AI tools, weakening his brand voice.

• No branding — no unified look, feel, or storytelling to anchor the content.

• No time to self-market — as a full-time professor, he couldn’t dedicate the bandwidth to growing his brand.

Our Approach

We designed a relaunch strategy centered on storytelling, consistency, and measurable impact. Using our LAINE Framework, we:

1. Built a Comprehensive Strategy Deck

   • Outlined target audiences, content pillars, and a posting cadence designed for reach and credibility.

2. Kickstarted with Storytelling Posts

   • Relaunching the creator to his audience through narrative-driven posts that highlighted both his expertise and personal voice.

3. Balanced Promotion and Education

   • Created a mix of content that showcased his educational games while offering insights into the Edtech space, building authority and relatability.

4. Focused on Reels for Reach

   • Translated his content into snackable, engaging vertical videos to maximize visibility across platforms.

5. Strong Calls-to-Action

   • Ensured every piece of content included a clear direction: Visit the website.

The Results of Relaunching the Creator in just 2 months

The relaunch delivered exponential results:

• 2,900% increase in Facebook views.

• 2,200% increase in Instagram views.

• Thousands of reel views, driving new traffic to the website.

The rapid growth has not only revived his presence but positioned him as a credible thought leader once again in the Edtech industry.

Key Takeaways

This case demonstrates how:

• A storytelling-first approach can re-engage an inactive audience.

• Consistent branding and CTAs build authority and guide followers toward meaningful action.

• Even with prior setbacks, a well-executed relaunch can deliver significant growth in a short timeframe.

Ready to Relaunch Your Brand?

If your online presence has gone quiet or isn’t delivering the results you need, we can help you reset, rebrand, and relaunch.Book a consultation with Abby Laine Digital and let’s turn your expertise into a digital success story.