Insights

The moment it hit me I'll be honest: I use AI every single day. It drafts my first passes, generates visuals in seconds, edits video, and sorts through research faster than I ever could alone. It's built into almost every part of my workflow. And yet, a few days ago, I had a quiet moment of panic. I was watching a tool do in minutes what used to take me an entire afternoon, and a small voice asked: if it can do this, what exactly am I here for? It passed. But I don't want to

I used to think clarity was something you built. Turns out, it's something you uncover — and meditation taught me that the biggest branding breakthroughs don't come from more research. They come from less interference.