Abby Laine Mendez
DIGITAL MARKETING PROFESSIONAL
Total Working Experience: 8+
Email: workwithabbylaine@gmail.com
Location: Manila, Philippines
Remote Work Highlights
*does not include project-based work and consultancy projects like brand identity development projects
Content and Social Media
Anecdote Travel
July 2025 - February 2026
United States | Remote | Full-time
Produced and published digital content for the hotel concierge booking company; shot video content for some hotels in Asia
Social Media Manager
Proposed and implemented the social media strategy for the luxury villa OTA that significantly increased the engagement and following of their social media accounts
Content and Social Media
Brand and Style Studio
May 2023 - April 2025
Australia | Remote | Freelance
Produced and published digital content and managed the social media accounts of the personal brand and style coach
Digital Marketing Consultant
1122 Corp / EOCAmerica
August 2021 - March 2024
Australia | Remote | Part-time
Created content for the brands' digital marketing channels, as well as managed their social media accounts; created marketing reports and provides analysis and insights out of these reports.
Social Media Manager
Sensei Social
December 2021 - April 2023
Australia | Remote | Freelance
Created social media posts and reports for their clients
Digital Strategist (Promoted from Content Creator)
Maple & Honey Digital Agency
December 2019 to December 2020
Australia | Remote | Full-time
Started as a creator of ad creatives and copies and ultimately promoted to being a strategist that plans, executes and monitors high-level digital strategies for clients
Brand Manager (Promoted from Social Media MAnager
IM Consultancy Services
August 2018 to February 2019
United States | Remote | Fulltime
Started as a social media strategist and analyst and ultimately promoted to be the agency's overall point person for managing the creative team
Corporate Experience
Marketing Head
Bayo Manila Inc.
January 2018 - December 2018
Philippines
Head of marketing of the fashion company that holds the three brands Bayo, Unica Hija and Vise Versa; made sure all marketing across in store and online are streamlined
Fashion Marketing Executive
Head of marketing of the fashion company that holds the three brands Freeway, Ensembles, Solo; made sure all marketing across in store and online are streamlined
Junior Project Manager
Impact Training & Events
August 2017 to January 2017
Philippines
Lead the team that conceptualizes below-the-line marketing executions for brand clients, from big-scale brand events to intimate corporate brand launches.
Bachelor of Science in Business Administration
University of the Philippines
I graduated from the top state university in the country, taking majority of units in marketing. I have extensive training in both theory and practice such as business communication, client presentations and team synergy.