As The Flagship Brand: Welcome to Abby Laine
- Abby Laine Mendez
- Aug 10
- 2 min read

If you’ve been following my work for a while, you might remember me from my early days in digital marketing, or maybe you’ve discovered me through one of my two ventures, Abby Laine Digital or Harong Studios. Today, I’m excited to share why I decided to bring everything together under one home: Abby Laine, my flagship brand.
Over the years, my career has been a journey of evolution. I started in 2017 as a fashion marketing executive, dove headfirst into the digital world as a virtual assistant in 2018, and quickly realized that digital marketing wasn’t just a skill. It was my Ikigai, the work that truly lights me up. I launched my own brand in 2023, transformed it into a full agency in 2024, and by 2025, I knew it was time to unify everything under one clear identity.
Think of Abby Lain as the central hub where all my work connects; a place where my expertise, experiences, and services intersect. From this hub branch out two dedicated arms:
Abby Laine Digital (A/D) — our digital marketing agency, where strategy, branding, and data-driven campaigns help businesses grow their online presence.
Harong Studios — our website and SEO team, delivering fast, affordable, mobile-friendly sites with the search performance to match.
By housing them under one parent brand, I’m not just streamlining operations; I’m creating a space where clients, collaborators, and aspiring freelancers can see the full picture of what I do.
What you can expect here:
Insights & Strategies — articles on digital marketing, branding, and freelancing that combine both the creative and analytical sides of the work.
The LAINE Framework — my signature approach to digital marketing, broken down into practical steps you can apply.
Case Studies & Success Stories — real results from clients across industries.
Opportunities to Work Together — whether you’re a business owner in need of marketing support, or a freelancer looking to grow your career, you’ll find ways to connect.
This space is more than a portfolio or an “About Me” page; it’s a growing resource, a behind-the-scenes look at my world, and a place where ideas turn into digital success stories.
So, welcome to the next chapter. I’m glad you’re here!




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