Freelancer Success Story: Joan B., Camarines Sur, Philippines

From a BPO background to managing social media accounts for multiple brands, Joan B. has proven that with the right guidance, dedication, and strategy, a freelancing career can grow faster than you expect.

Joan B. Before Freelancing

Joan graduated with a degree in Information Technology and began her career in the BPO industry. While the work was steady, she wanted something more flexible and aligned with her skills, but she wasn’t sure where to start in the freelancing world.

The Turning Point

In 2023, Joan discovered my training program through social media. She was ready to learn a new skill set and saw freelancing as a way to build a career on her own terms.

The Process and Support

After joining the program, Joan dove into social media management training — learning not only how to post but how to plan strategically, analyze performance, and create content that connects with the right audience.

Soon after, she joined Abby Laine Digital as a Social Media Manager. Her commitment and skill quickly stood out, leading to her promotion to Project Manager.

The Wins

Today, Joan B.:

• Works as a Project Manager for Abby Laine Digital.

• Manages three independent clients in the travel, beverage, and water sports industries.

• Uses her skills in content planning, scheduling, and analytics to help brands grow their online presence.

  
  

In Her Words

“Abby really helped me understand the basics of social media management and how to plan and schedule content that will work for the algorithm. I learned how to read and use social media metrics to boost engagement. She guided me on creating content that connects with the right audience. She gave me useful tools and software that make managing social media easier.”

Lessons for Other Freelancers

From Joan’s journey, here are her top tips for aspiring freelancers:

1. Time management and organization are key to staying productive.

2. Good communication with clients makes work smoother for everyone.

3. Consistency and reliability build trust with clients and your team.

   
   

Your Turn

Joan’s story shows that freelancing success isn’t just about landing clients; it’s about building the right skills, staying consistent, and delivering results.

If you’re ready to start your freelancing journey, explore my Digital Success Course or book a consultation and let’s turn your skills into your own success story.