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ABOUT ME

ABBY LAINE MENDEZ

Hi, I’m Abby Laine, the heart and mind behind Abby Laine Digital. My journey began with a passion for storytelling, design, and helping businesses thrive in a digital-first world. From my early days as a marketing executive in local companies to becoming a Top Rated Plus freelancer on Upwork, I’ve built a career rooted in creativity and results.

Over the years, I’ve worked with clients across the globe, managed campaigns for various industries, and collaborated with digital marketing agencies—all while honing my expertise in social media, SEO, and web design. But what truly sets me apart is my personal touch. I don’t just deliver services; I build relationships, immerse myself in your brand, and craft strategies that resonate.

Let’s turn your vision into a digital experience that connects and converts. Together, we’ll find #TheRightLaine to your target audience.

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Experience

2023 to PRESENT

Social Media Manager
Your Styled Collective (AU)

2021 to 2024

Digital Marketing Consultant

1122 Corp (AU)

2020 to 2021

Digital Marketing Manager

Inspire Asia Co., Ltd. (TH)

2019 to 2020

Social Media Manager, Digital Strategist

Maple & Honey Digital Agency (AU)

Creates content and manages the accounts for the personal brand and style coach

Created content for the brands' digital marketing channels, as well as manages their social media accounts; creates marketing reports and provides analysis and insights out of these reports.

Created marketing strategies for the agency's clients as well as manages their social media accounts.

Wrote blogs, ad copies, and managed social media accounts of our clients

Planned, executed and monitored high-level digital strategies for clients

2017

Fashion Marketing Executive

Omnimoda International (PH)

Head of marketing of the company's three brands: Freeway, Ensembles, and Solo

2016

Junior Project Manager

Impact Training and Consultancy Services (PH)

Lead the team that conceptualizes below-the-line marketing executions for brand clients.

Helped Clients Elevate Their Digital Presence

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