
ABOUT ME
ABBY LAINE MENDEZ

Hi, I’m Abby Laine, the heart and mind behind Abby Laine Digital. My journey began with a passion for storytelling, design, and helping businesses thrive in a digital-first world. From my early days as a marketing executive in local companies to becoming a Top Rated Plus freelancer on Upwork, I’ve built a career rooted in creativity and results.
Over the years, I’ve worked with clients across the globe, managed campaigns for various industries, and collaborated with digital marketing agencies—all while honing my expertise in social media, SEO, and web design. But what truly sets me apart is my personal touch. I don’t just deliver services; I build relationships, immerse myself in your brand, and craft strategies that resonate.
Let’s turn your vision into a digital experience that connects and converts. Together, we’ll find #TheRightLaine to your target audience.



Experience
2023 to PRESENT
Social Media Manager
Your Styled Collective (AU)
2021 to 2024
Digital Marketing Consultant
1122 Corp (AU)
2020 to 2021
Digital Marketing Manager
Inspire Asia Co., Ltd. (TH)
2019 to 2020
Social Media Manager, Digital Strategist
Maple & Honey Digital Agency (AU)
Creates content and manages the accounts for the personal brand and style coach
Created content for the brands' digital marketing channels, as well as manages their social media accounts; creates marketing reports and provides analysis and insights out of these reports.
Created marketing strategies for the agency's clients as well as manages their social media accounts.
Wrote blogs, ad copies, and managed social media accounts of our clients
Planned, executed and monitored high-level digital strategies for clients
2017
Fashion Marketing Executive
Omnimoda International (PH)
Head of marketing of the company's three brands: Freeway, Ensembles, and Solo
2016
Junior Project Manager
Impact Training and Consultancy Services (PH)
Lead the team that conceptualizes below-the-line marketing executions for brand clients.
Helped Clients Elevate Their Digital Presence
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